Descenza Diamonds was established in 1915 on a tradition of quality merchandise and exceptional customer service.  Successive generations have been expanding on this tradition ever since and expanded their business with branch locations in Peabody, Framingham, and Hingham, Massachusetts.  NDA provided architecture, interior design, and engineering for all branch locations   Each branch is unique, yet consistent with quality materials and attention to detail, creating a personal upscale retail environment.